Marketing Solutions Organization
"Promoter" service - for the city of Varna and the region
Promoter is one of the most valuable tools for attracting new customers and building brand loyalty. This is the person who represents your company on the ground - face to face with potential customers. His or her job is not only to present your product or service in the best possible way, but also to create a memorable experience for the customer. A well-trained promoter can be the real difference between a simple sale and building a lasting relationship with the customer.
How promoters help businesses:
Direct contact with customersA: Promoters create an opportunity for direct dialogue with customers, which is an unparalleled advantage over other forms of advertising.
Building trust: Personal interaction gives a sense of humanity that is hard to achieve through digital channels.
Promotions and tastingsA: Promoters often offer customers the opportunity to try the product on the spot, which increases the likelihood of purchase.
Price for "Promoter" service
Hourly promoter hire:
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1-4 hours 30 BGN/hour
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5-8 hours 25 BGN/hour
Day packs:
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One-day event 185 lv.
Up to 8 hours
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Two-day event 340 lv,
Up to 8 hours
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Event for 3 or more days 155 BGN/day
Up to 8 hours
Dedicated promotions:
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Promotions with tastings 200 BGN/day
Up to 8 hours
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Promotions in shopping malls or outlets from 189 BGN/day
Up to 8 hours
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External events (outdoors) 220 BGN/day
Up to 8 hours
Additional services:
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Travel costs for small settlements According to the kilometres travelled
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Preparation of clothing or accessories for the promoter: Negotiable
Prices may vary depending on the specifics of the event and the number of promoters involved. For customized offers, please contact us.
Starter Promo Package
Suitable for small events and local campaigns.-
Promoter for 4 hours
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Distribution of promotional materials
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Company logo apparel (t-shirt) included
Promo Weekend Package
Suitable for two-day events, weekend promotions in retail outlets.-
Promoter for 2 days 8 hours per day
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Distribution of promotional material and/or samples
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Branded clothing for promoters
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Report with recommendations for improvement
Premium Promo Package
Suitable for large events, campaigns or brand presentations.-
Promoter for 3 days 8 hours per day
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Distribution of promotional material, samples and/or tastings
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Branded accessories for promoters (hats, badges)
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10% discount for re-engaging the same team
To speak directly with an outdoor advertising consultant from Marketing Solutions Organization:
Opening hours: Monday - Friday : 10:00 - 18:30
Send us a service request "Promoters" from here if none of our suggestions suit your event.
If you need more information about the service or would like to see some of the jobs we have already completed, read the materials further down the site.
How do we carry out the process?
As a marketing agency, we pay special attention to the preparation and training of every promoter we work with. Here are the steps we go through:
Analysis of business needsA: We start with a deep analysis of your goals, target audience and product line. It's important to understand who your customers are and what they want to hear so we can create the right approach for them.
Selection and training of promotersA: We select promoters that match the specifics of your product or service. We then conduct customized training to make sure they know all the details around the product and are ready to handle questions from customers.
Communication planA: We create a clear strategy on how the promoter should communicate with the customers. We rely on natural and casual communication that creates a connection with the customer and increases the chances of success.
Implementation of the promotionA: Our promoters work in the field - stores, shopping centres, events - adapting to the specific setting and audience.
Evaluation and reportA: At the end of each campaign, we conduct a performance analysis, providing a report on the promoters' performance, including feedback from clients and the results achieved.
Why choose us?
Customized approachA: We believe there is no one-size-fits-all formula for success. That's why each of our promotional campaigns is tailored to the specifics of your business.
Experience and expertiseA: With years of experience in organizing promotions and working with various industries, we know how to get results. Our promoters are trained and motivated to give their best.
Proven resultsA: Many of our clients have achieved significant growth in sales and brand recognition thanks to our services.
High level trainingA: The promoters we work with are not just people handing out flyers. They are professionals who know the product down to the last detail and are prepared to answer questions and build trust.
Frequently Asked Questions (FAQ)
How long does a promotion campaign take?
The duration of the campaign depends on the scale and objectives. Typically campaigns last between a few days to a few weeks, but we can adapt them to your needs.
How do you choose the right promoters?
We make a thorough selection based on experience, communication skills and ability to handle a variety of situations. We then conduct product and campaign specific training.
What happens if the campaign does not deliver the expected results?
We believe in transparency and accountability. If results fall short of expectations, we analyze the situation and adjust our approach to ensure better performance in the future.
Where can promotions take place?
Promotions can take place in a variety of locations - in stores, shopping centres, special events or even outdoors. The choice of venue depends on your audience and the objectives of the campaign.
Interesting facts about promoters:
Significant sales growthA: According to studies, the use of promoters can increase on-site sales by up to 50%, especially when offered the opportunity to taste or sample the product.
Brand buildingA: 87% of consumers say they are likely to trust a product or service presented by a promoter with whom they have had personal interaction.
Efficiency on siteA: Promoters can be especially effective during special events, such as product launches or seasonal promotions.
Influence on consumer decisionA: In-person interaction with a promoter often leads to a higher likelihood of immediate purchase than other forms of advertising.
Case Study: Promoters for Coca-Cola at the Summer Festival in Varna
In July, Coca-Cola organised a large-scale promotional campaign at the Summer Festival in Varna to raise the profile of its new limited edition drinks. To this end, they trusted our marketing agency to provide professional and energetic promoters to present the products and interact with visitors at the event.
Challenge
The campaign aimed not just to promote the new products, but to create an emotion and feeling of freshness that matches the Coca-Cola brand. The main challenge was to reach as many people as possible during the festival and ensure that visitors would remember the unique experience with the product.
Solution
Our agency organized and selected a team of 10 promoters who went through specialized training to present the new Coca-Cola drinks. They were equipped with fresh and bright uniforms in line with the summer theme to attract the attention of visitors. In addition, our team took care of the overall coordination of the campaign, including positioning the promoters at key points of the festival and providing the necessary promotional materials.
Implementation
During the festival, the promoters actively communicated with the guests, offering tastings of the new drinks and explaining more about their taste and the limited nature of the series. They were trained to answer questions and motivate consumers to take a photo with the drink and share it on social media with the hashtag #CoolCokeSummer, which created a significant buzz on social media.
We also created an impromptu Coca-Cola photo corner where promoters encouraged participants to share their moments with friends. Together with Coca-Cola, we organized small games and quizzes that further kept people's attention and made the event even more fun.
Results
The promotion attracted the attention of over 10,000 visitors over the three days of the festival. Thanks to the enthusiasm and professionalism of the promoters, more than 6,000 people tried the new drinks and participated in the social media campaigns, with the hashtag #CoolCokeSummer reaching 15,000 shares. Coca-Cola reported a significant increase in sales of the limited edition drinks in the area in the coming weeks.
Conclusion
Our promotional service proved to be a key factor in the success of the Coca-Cola campaign. By creating a personalized experience and actively engaging visitors, we were able to provide visibility and positive emotions that strengthened the brand's relationship with consumers.
If your brand also needs creative and effective promotional campaigns, we are here to help with professional promoters who know how to present your product in the best way.
Case Study: promoter for Lacta - Taste of Joy
Campaign background
Lacta, known for its chocolate products, wanted to strengthen its market position during the holiday season. They contacted us to organize a promotional campaign in the major retail chains in Sofia. The goal was not only to increase sales of their products, but also to engage consumers with a positive brand experience that would stay in their minds long after.
How did we approach it?
After discussing with Lacta their goals and audience, we developed a strategy for promotion in several key hypermarkets and malls. Our main task was to build an emotional connection between the brand and customers through carefully selected promoters who would hand out samples and communicate directly with customers.
1. Selection of promoters: We selected a team of energetic and smiling promoters to match Lacta's positive and friendly message. They received specialized product training so they could answer questions, introduce the new flavors and create an atmosphere of joy and enjoyment.
2. Design of the tasting areas: In each location, we created a corner with Lacta's colourful and eye-catching visual identity, complemented by gift packs and special offers for customers to make a purchase on the spot.
Results
In two weeks, the campaign has achieved significant successes:
- Sales increase: Lacta recorded a 35% increase in sales in stores where the promotions were held.
- Positive brand experience: Customer surveys showed that 90% of them were satisfied with the interaction with the promoters, and many indicated that they felt closer to the brand after the campaign.
- Lasting impact: Many consumers shared on social media about their tasting, creating organic advertising for Lacta.
Conclusion
The Lacta campaign showed that the right choice of promoters and emotional connection with customers can have a profound impact on brand presence and sales. This example is ideal for any business looking to stand out through personal contact and a positive experience.
Case Study: Promoter for Kamenitza - Sports spirit and refreshment
Kamenitza, one of the most recognizable beer brands in Bulgaria, wanted to increase its market presence during the summer months. They approached us to organize a promotional campaign that would combine the sporty spirit of the brand with the refreshing feeling of cold beer and attract new customers in Sofia and Plovdiv.
How did we approach it?
After analyzing the market and target group, we developed a strategy to make the Kamenitza brand visible and memorable at sporting events and in outdoor venues. The campaign included interactive activities, tastings and special offers for customers.
1. Sports activities with prizes: Our promoters organized mini sports competitions in the outdoor areas of the restaurants - like throwing a small ball at a target and fun quizzes. Each participant had the chance to win a free beer or Kamenitza-related promotional items. This created a fun and friendly atmosphere that encouraged customers to get involved.
2. Tastings of new products: Promoters handed out samples of Kamenitza's new beers while explaining the products' key features and flavors. This helped the brand to present its new offerings directly to customers and gather feedback.
3. Visual and marketing materials: We used colourful marquees and banners to attract visitors' attention and highlight Kamenitza's sporting spirit. Each participant in the activities also received a small gift - a bottle opener or a mug with the brand logo.
Results
The campaign lasted three weeks and managed to combine the sporty spirit of summer with the feeling of freshness that Kamenitza wanted to instil:
- Increased interest in new products: Over 5,000 people sampled the new beers, with 40% of them making a purchase on the day.
- Brand recognition: 70% of the customers surveyed said they had noticed Kamenitza's new marketing materials and were impressed by the promoters' activities.
- Organic content on social networks: Customers actively shared their experiences of the campaigns, which increased Kamenitza's organic social media presence by over 15%.
Conclusion
The Kamenitza campaign demonstrates how creativity and personal contact with customers can help a brand create an unforgettable experience. Through a combination of entertainment and tastings, we were able to increase brand visibility and attract new Kamenitza fans.
Case Study: Tasting of the new line of speck salami of "Balkan Meze"
Client: "Balkan Mezeta, a producer of traditional Bulgarian sausages, launched a new line of higher quality speck salami aimed at the gourmet segment of the market.
Campaign Objective:
Balkan Meze's goal was to introduce its new speck salami to the market and create more value around the brand by focusing on the quality of the ingredients, the unique taste and the traditional way of preparation. The campaign was aimed at connoisseurs of quality meat products as well as regular consumers of speck salami who would like to try a more luxurious alternative.
Challenges:
There was a lot of competition in the speck salami segment of the market, which meant that the new product had to be tested directly by consumers to differentiate its unique qualities. "Balkan Meze wanted to use the tastings as a strategic tool to build trust in the new line.
Solution:
We organized tastings in several supermarket chains and specialized butcher shops in the larger cities. The campaign focused on products with different flavour profiles - classic speck salami, speck salami with chilli peppers and speck salami with herbs. This gave consumers the opportunity to compare the different flavours and choose their favourite.
Preparation: Our team created information materials about the production process, focusing on traditional drying methods and the high quality of the meat. We produced promotional materials and banners that were placed in key locations in the stores.
Conducting the tastings: We organized tastings in several locations in Sofia, Plovdiv and Varna, including supermarkets such as "Kaufland" and "Metro", as well as butcher shops with high-end products. Promoters presented the new types of speck salami, explaining the difference in ingredients and the advantages of handmade production. Customers could taste three different flavours and receive discount coupons when buying the product.
Feedback: We completed surveys with consumers to find out their preferences and opinions on the taste and quality of speck salami. The surveys were accompanied by personal interviews in which promoters gathered additional information about potential customers.
Results:
- Sales of the new line of speck salami increased by 40% within the first month of tastings.
- Over 65% of customers who tasted the products said they would purchase at least one of the new speck salami flavors.
- 90% of the respondents said that they were impressed by the high quality of the product and the traditional method of preparation.
Conclusions:
The tasting of Balkan Meze's speck salads proved that direct contact with the product can overcome competition and secure new customers. The traditional methods and unique taste of the products attracted attention and the direct interaction with the consumers strengthened the trust in the brand.
Case Study: tasting of the new series of organic juices of "Green Energy"
Client: "Green Energy, a producer of high-quality organic beverages, has launched a new line of organic fruit juices aimed at health-conscious consumers.
Campaign Objective:
Green Energy's goal was to introduce the new juice line to a wider audience, create initial interest and gather real consumer feedback. The campaign was aimed at both regular buyers of organic products and those looking to make a healthy change to their daily routine.
Challenges:
There were already many competing products on the market, and despite the growing interest in organic beverages, it was important for the new product to stand out. "Green Energy wanted to use tasting as a way to showcase the unique taste and quality of its products while building consumer trust.
Solution:
Our team suggested organising tastings in key supermarkets and health stores where the audience is already focused on healthy products. The locations were chosen to attract the maximum number of people in the target group. We organised tastings of three different flavours of the new juice range - apple, carrot and beetroot.
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Preparation: We produced attractive promotional materials - banners, posters and leaflets that emphasized the organic origin of the products and their health benefits. We also trained our staff to conduct the tastings so they could convey the brand's key messages in a compelling and inspiring way.
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Conducting the tastings: Within a week, tastings were organized at several locations in Sofia, including supermarkets from the "Fantastico" chain and specialized organic stores such as "Zoya". Customers had the opportunity to taste the juices and promoters told them about the benefits of organic products and the production technology.
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Collecting feedback: Customers completed short surveys after the tasting, sharing their opinions on the taste, packaging and their willingness to purchase the product in the future. In return, those who completed the survey received an additional sample of the juices. The questionnaire was completed after the consumer's first taste.
Results:
- Within the first two weeks of the tasting, sales of the new juice line increased by 35%.
- Over 80% of the customers who tried the product said they were satisfied with the taste and would purchase it.
- Around 60% of consumers said they first learned about the product during the tasting, confirming the importance of this method for marketing and introducing new products to the market.
Conclusions:
The tasting proved to be a successful tool for promoting Green Energy's new organic juices, succeeding in creating an emotional connection between the product and the customers. This campaign demonstrated that tastings not only increase sales in the short term, but also create long-term loyal customers.
This example shows how a well-organised tasting can help a new brand or product establish itself in the market, while providing a direct link to consumers.
