Marketing Solutions Organization
Service "Distribution of advertising materials, flyers and brochures
In today's dynamic business world, the distribution and production of promotional materials and brochures are fundamental to the effective presentation of your brand. At our marketing agency, we understand the importance of properly communicating with your target audience and how a well-designed promotional print piece can make the difference between success and failure.
Prices for service - Production and distribution of advertising materials, flyers, brochures
Production of advertising materials and brochures
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Flyer / brochure design 100-200 lv.
(up to 4 pages)
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Flyer / brochure design 250-400 lv.
( 5 - 10 pages)
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Production of posters/flyers :(Print + Design) 250 - 300 lv.
up to 500 pieces
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Production of posters/flyers:
(Print + Design) 350 - 400 BGN500 to 1000 pieces
Distribution of flyers/brochures in Varna and the region
The price does not include the production of the flyers
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Distribution of flyers and brochures - hand-to-hand method (on streets, shopping centres) 100 - 200 lv.
up to 500 pieces
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Distribution of flyers/brochures by letterbox (direct mail): 150 - 300 lv.
up to 1000 pieces
Advertising packages
Business Start Package
Production + Distribution-
Design and printing of 500 flyers
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Distribution by letterbox
Package "Extended Coverage"
Production + Distribution-
Design and printing of 1000 brochures
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Distribution of 1000 pieces in hand
Maximum Impact Package
Production + Distribution-
Design, printing and distribution of 2000 pieces of promotional materials to a target audience
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Target audience analysis, promoter training and targeted distribution to a targeted group of the public.
To speak directly with an outdoor advertising consultant from Marketing Solutions Organization:
Opening hours: Monday - Friday : 10:00 - 18:30
Send us a service request "Production and distribution of advertising materials" from here if none of our offers suit your needs.
If you need more information about the service or would like to see some of the jobs we have already completed, read the materials further down the site.
How do we carry out the process?
1. Consultation and needs analysis
The process begins with an in-depth consultation with you. We believe that every successful partnership begins with a good understanding of your needs and goals. We ask questions to understand:
- What messages do you want to convey to your audience?
- Who is your target group and what are their interests?
- What is the competitive environment in which you operate?
This step is key as it allows us to develop a strategy that is precisely tailored to your business.
2. Flyer / brochure design
Once we have gathered the information, our team of creative designers begins work on the production of the promotional materials. At this stage we:
We create concepts: We develop several design concepts that reflect your brand message and identity. These concepts include different fonts, color palettes and layouts.
Feedback: We share concepts with you and get feedback. It's important to create designs that not only appeal to you, but also resonate with your audience.
Finalizing the design: Once we receive your approval, we finalize the design, adding all the necessary elements and details to ensure maximum effectiveness of the promotional material.
3. Production of the brochures/flyers.
After design approval, we move on to the production of the promotional materials. Here we follow a few key steps:
Choice of materials: We only work with high quality materials that provide durability and a professional appearance. Whether it's paper, lamination or printing, we take care in every detail.
Prints: We work with well-established printers who have state-of-the-art printing technologies. The process is carefully controlled to ensure that the final product meets the highest standards.
Quality Check: Before delivery, every product goes through quality control to make sure everything is in line with your requirements and our standards.
4. Distribution
After successful production, the important step of distribution follows. Here we offer the following services:
Target audience: We research and determine where you are most likely to meet your target audience. This may include shopping malls, office buildings, universities, public events and other venues.
Dissemination strategies: We are developing a strategic distribution plan that may include:
Physical distribution: We have a network of promoters and distributors who specialize in the distribution of promotional materials. They ensure that your materials reach the right places at the right time.
Events: Participating in trade fairs and specialist events is a great way to distribute your promotional materials. We can organise your presence at important industry events where you can hand out brochures and flyers.
Direct Mail: We can also offer direct mail services to reach specific customer segments, especially if you have a customer database.
5. Monitoring and analysis of results
After distribution, we keep monitoring and analysing the results of your campaign. How exactly are our efforts impacting your business? We track the following metrics to do so:
Feedback from customers: We collect information from your customers about their reactions to promotional materials.
Performance Analysis: Evaluate how successfully your materials have reached the target audience and what the response has been. We use a variety of tools and methods to measure the success of the campaign.
Optimization: Based on the data collected, we make adjustments to our strategies to improve future campaigns.
Why choose us?
1. Professionalism and experience
We have a team of experienced professionals who understand the nuances of marketing and advertising. Each member of our team is dedicated to your success and knows how to create promotional materials that will impress your customers.
2. Individual approach
We understand that every business is unique. That's why we offer customized solutions tailored to the specific needs of your business. Every project is unique, and we pride ourselves on our ability to adapt and provide customized solutions.
3. Integrated marketing solutions
We offer not only distribution and production of promotional materials, but also integrated solutions that combine digital marketing, social media and PR strategies. This allows us to build a comprehensive marketing strategy that increases the visibility of your brand and the success of your business.
4. Transparency and accountability
We value openness in our relationships with our customers. We provide regular reports and updates on the progress of campaigns so that you are informed of the results of your promotional material distribution.
Frequently Asked Questions
What types of promotional materials do you offer?
We offer a variety of promotional materials including brochures, flyers, posters, catalogs and much more. We can customize any material to fit your specific needs.
What are the lead times for production and distribution?
The timelines depend on the scope of the project. We can usually complete production within 1-2 weeks, and distribution can begin immediately after that. It is important to contact us to get specific timelines tailored to your needs.
How can I track the success of the campaign?
We provide regular reports and analyses of the effectiveness of advertising materials. You'll get insights on reach, interactions and customer responses. We also offer consultations to discuss results and how to optimize them.
Can the distribution of promotional materials be combined with digital campaigns?
Yes, we offer integrated solutions that combine physical and digital distribution to maximize the reach and effectiveness of your advertising efforts. We can design campaigns that work synergistically to increase your presence in the marketplace.
Case Study: distribution of advertising brochures for Aiko furniture chain
The furniture chain Aiko wanted to promote its new collection of furniture and home accessories and attract more visitors to its stores in Sofia and Plovdiv. For this purpose, they chose the service of distributing promotional brochures to reach a wide range of potential customers and inform about their special offers.
How did we approach it?
After learning about Aiko's requirements, we developed a distribution plan that included carefully selected locations and target audiences tailored to their demographic and geographic preferences.
1. Audience and location analysis: We conducted an analysis of the locations with the highest traffic of the target audience - families, young couples and new homeowners. We focused on apartment complexes, office buildings and shopping centres, where we distributed Aiko's brochures to attract the attention of people looking for new furniture and home decorations.
2. Precise targeting: With the help of postal services and promoters, we distributed promotional materials directly to residents' mailboxes and placed brochures in strategic locations in business and shopping centers. This provided a high degree of visibility and encouraged customers to visit their nearest Aiko store.
3. Special offers and QR code: To encourage customers to visit the stores and purchase the new collection, we have included special discounts and QR codes in the brochures. By scanning the QR code, customers were able to receive additional discounts and browse the online product catalogue.
Results
The campaign ran for a month and achieved impressive results:
- Increase in store visits: Visits to Aiko stores increased by 30% during the campaign, with the new furniture collection among the best-selling items.
- Positive feedback from customers: Many customers said that the brochure informed them about the special offers and was the main reason they visited the stores. This confirmed the effectiveness of the distribution and the importance of precisely targeted materials.
- More online orders: The inclusion of QR codes resulted in 15% more visits to the online catalogue and generated additional online orders.
Conclusion
The distribution of promotional brochures for Aiko proved that a properly planned and executed campaign can increase not only store visits, but also sales of specific products. Through precise targeting and strategically allocated locations, we were able to reach the right customers and create effective brand contact.
Case Study: distribution of promotional materials for Happy Bar & Grill restaurants
Happy Bar & Grill, one of the most famous restaurant chains in Bulgaria, wanted to strengthen its presence in the summer resort towns on the Black Sea coast. The aim of the campaign was to attract tourists and locals to their restaurants by informing them about the special summer menus and promotions. So they turned to us for help with the distribution of promotional materials.
How did we approach it?
We created a detailed distribution strategy that covered the main tourist areas in Burgas, Varna, Golden Sands and Sunny Beach. We focused on high visibility and reaching the target audience in the most effective way.
1. Selection of locations: We distributed the materials in busy places such as beaches, shopping streets and hotels. Our main goal was to reach tourists during their walks and when entering resort areas. We also placed materials near bus stops, tourist attractions and mall entrances to attract the attention of people looking for a place to have lunch or dinner.
2. Special offers and coupons: We included discount coupons in the materials that customers could use when visiting the restaurants. This stimulated an immediate response and sparked customer interest in checking out what Happy Bar & Grill had to offer.
3. Partnerships with local businesses: We established cooperation with local hotels, which distributed the promotional materials to their guests upon check-in, and with tourist information centres, where brochures for the restaurants were distributed. In this way, we were able to provide personalised guidance to people looking for recommendations of good places to eat.
Results
The campaign lasted two months and was extremely successful:
- Increased customer flow: Happy Bar & Grill recorded a 20% increase in the number of customers at its resort restaurants compared to the same period of the previous year.
- Use of discount coupons: More than 2,000 coupons were used during the campaign, proving the effectiveness of this sales promotion strategy.
- Positive feedback: Many customers said that they discovered the restaurants thanks to the promotional materials distributed and appreciated the high quality of the food and service.
Conclusion
The Happy Bar & Grill campaign showed that the distribution of promotional material can be an extremely effective method of attracting customers, especially in tourist areas. Properly targeted materials and the use of additional incentives such as discount coupons led to a significant increase in footfall and sales, proving the effectiveness of the promotional material distribution service
Case Study: distribution of promotional materials for cosmetics brand Eveline Cosmetics
Eveline Cosmetics, a leading cosmetics brand in Bulgaria, wanted to promote its new line of natural cosmetic products. The main goal of the campaign was to inform existing and potential customers about the benefits of the new products and to increase sales in pharmacies and cosmetics stores in Sofia and Varna.
How did we approach it?
We developed a comprehensive strategy for the distribution of promotional materials that included different channels to reach the target audience.
1. Selection of locations: After analyzing the target group, we identified key locations for the distribution of the promotional materials. These included pharmacies, cosmetics stores, shopping malls and high-traffic areas where customers frequently shop for cosmetic products.
2. Creating visually attractive materials: We created brochures highlighting the features and benefits of Eveline's new line of natural beauty products. We included colorful images, brief descriptions, and promotional information to capture customers' attention. In addition, the brochures contained QR codes that led to an online platform with additional information and discounts.
3. Tastings and demonstrations: We organized product tastings and demonstrations in selected retail outlets, where promoters distributed the promotional materials and gave customers the opportunity to try the cosmetics. This provided direct contact with consumers and increased interest in the products.
Results
The campaign lasted one month and achieved remarkable results:
- Sales increase: During the campaign, sales of Eveline's new line of natural beauty products increased by 25% compared to the previous month.
- High activity on social networks: The QR codes included in the brochures generated significant traffic to Eveline's website, with 3,000 unique visits during the campaign period.
The Eveline Cosmetics promotional campaign showed that combining traditional and innovative approaches can deliver significant results. Through targeted distribution, tastings and active customer feedback, we were able to increase not only sales, but also awareness of the new cosmetics line, proving the effectiveness of the promotional material distribution service.
Case Study: distribution of promotional materials for the Coca-Cola brand
Campaign background
Coca-Cola, one of the most recognizable brands in the world, was planning a campaign to launch its new natural lemonade in Bulgaria. The aim was to attract the attention of the youth audience and increase sales in supermarkets and restaurants in Sofia and Plovdiv.
How did we approach it?
We created a strategy for the distribution of promotional materials aimed at the youth audience, which included different communication channels.
1. Target audience analysis: We performed a detailed analysis of the demographic characteristics of the target group, identifying young people between 18 and 30 years old who are actively interested in healthy eating and natural products.
2. Selection of locations: We identified key locations with high concentrations of young people, such as universities, student halls of residence, popular restaurants and shopping centres. We decided to distribute the promotional materials in busy places where the target audience spends their free time.
3. Visually appealing promotional materials: We produced brochures and flyers that highlighted the benefits of the new lemonade - no added sugar, natural ingredients and a refreshing taste. We also included QR codes that led to Coca-Cola social media and promotional pages with contests and games.
4. Promotions and tastings: We organized tasting events in selected establishments where young people could taste the new lemonade and receive promotional materials. These events also provided an opportunity to interact directly with customers and gather feedback.
Results
The campaign lasted one month and achieved significant success:
- Sales increase: Sales of Coca-Cola's new natural lemonade in Bulgaria increased by 40% during the campaign, while the restaurants participating in the tastings reported a 30% increase in beverage sales.
- Social media activity: The QR codes included in the promotional materials generated more than 5,000 unique visits to the promotional page and contributed to activity on Coca-Cola's social networks.
- Positive feedback: Over 80% of the tasting event attendees said the new lemonade was better than their previous preferences and that they would buy it in the future.
The Coca-Cola advertising campaign showed that targeted and innovative advertising can lead to significant success in new product launches. Through careful planning, tastings and interaction with the target audience, we were able to increase sales and awareness of the new natural lemonade, proving the effectiveness of the ad distribution service.
