Marketing Solutions Organization
Google PPC Advertising Service - Price and Service Details
In today's digital age, Google Pay-Per-Click (PPC) advertising services play a key role in the success of a business. Our marketing agency is committed to delivering targeted and effective Google Ads campaigns that not only increase the visibility of your online presence, but also improve the quality of your visitors, which in turn increases your return on investment (ROI).
Sample prices for "Google PPC Advertising"
We have provided you with a sample price list for 2 Google campaigns and what we commit to for the price offered.
Google Starter Pack
The price applies to up to 2 Google advertising campaigns-
Monthly budget for Google advertising: 2000 BGN - 2000 BGN.
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Manage up to 2 campaigns (all formats - Search, Display, Shopping, YouTube)
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Advanced Keyword and Competition Research and Custom Campaign Strategy
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Creation of advertising creative (text, display and video)
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Optimization of advertising campaigns and A/B testing
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Google Analytics integration and goal tracking
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Dynamic ads and remarketing
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Weekly reports with recommendations for optimization
To speak directly with a digital advertising consultant from Marketing Solutions Organization:
Opening hours: Monday - Friday : 10:00 - 18:30
If none of the pricing packages presented suits your business and needs, you can send a service request to "Google PPC Advertising" from here:
If you need more information about the service or would like to see some of the jobs we have already completed, read the materials further down the site.
In the dynamic world of online marketing, PPC services are essential to achieve a competitive edge. Google PPC advertising offers fast results, which is significantly more effective compared to search engine optimization (SEO). It also provides precise evaluation of each click, allowing businesses to control their costs.
Main conclusions
- 45% of small businesses use paid advertising.
- Google PPC advertising is one of the fastest and most effective methods of reaching potential customers.
- PPC ads offer greater visibility and better targeting on search engines like Google.
- Google Ads campaigns deliver fast results and precise measurement.
- Google's advertising system covers Search, YouTube, Gmail, Google Display and Google Play.
What is Google PPC advertising?
Google PPC advertising is an innovative model of paid advertising that is part of search engine marketing (SEM strategies). In it, advertisers pay for every click users make on their ads, which places the ads at the top of Google search results.
Explanation of the term
Google PPC (Pay-Per-Click) advertising is a method in which advertisers pay for clicks on their ads, not for the ad impressions themselves. PPC advertising increases the visibility of advertisers by placing them above Google's organic results. This provides quick access to target audiences, a controllable budget, and the ability for precise targeting.
Advantages of Google PPC Advertising
The main benefits of Google PPC advertising include:
- Quick access to the target audience: PPC ads appear above organic results on Google, providing instant visibility and potential clicks.
- Control the budgetA: Through CPC, advertisers control costs and can set an accurate budget.
- Ability to targetA: Google Ads offers the ability to select audiences based on various characteristics including location, interests and demographics.
- Detailed statistics and analysisA: PPC ads provide access to detailed statistics, including clicks, impressions and conversions, allowing for campaign optimization.
How does Google advertising work?
Google advertising is a powerful tool for businesses to reach their target audience using a variety of formats, including text, display and video ads.
Google Ads Setup
Setting up Google Ads starts with creating an account on the platform. We then set goals, such as increasing sales or generating traffic. It is important to determine the target audience and choose relevant keywords.
The ad groups are structured and defined, then the ad itself is created. Statistics show that over 3.5 billion searches are made on Google every day, which highlights the importance of optimising PPC campaigns.
Google Ads is paid on a pay-per-click (PPC) model, which means that advertisers only pay when the user clicks on the ad.
Offers and budgeting
The Google Ads system bases bids on an auction principle, with the quality rating and bid amount influencing the ad positions. Marketing agencies use sophisticated algorithms and analytical tools to achieve the best results for their clients.
Advertisers have three main bidding options: CPC, CPM and CPE. The right bidding and budgeting strategy ensures high efficiency and ROI.
The benefits of using Google PPC for your business
Nowadays, it is critical for businesses to have a strong online presence. Google PPC advertising is a powerful tool that provides visibility and reach to a specific audience. The existence of a well-planned PPC campaign can lead to impressive results.
Targeting a specific audience
Audience targeting is a key aspect of a successful PPC campaign. Google PPC allows advertisers to focus their ads on specific groups, geographies and interests. This helps businesses reach people when they need information or products, which optimizes costs and increases return on investment (ROI).
What types of ads does Google Ads offer?
Google Ads offers a variety of ad formats including search, display ads and video marketing, allowing businesses to reach a wide audience.
Search engine ads
Google Ads are the core ads on the platform and work on a pay-per-click (PPC) basis. They offer high efficiency, depend on the maximum cost per click (CPC) and the Quality Score.
Ads on the display network
Display advertising on the Google Display Network (GDN) captures users' attention through visual elements and is displayed on millions of websites. It is an ideal method of targeting a specific audience.
Video ads
Video marketing through Google Ads includes different types of ads on YouTube. They appear before, during or after video content and convey an audio-visual message that reaches a large audience.
Strategies for a successful Google PPC campaign
Successful Google PPC campaigns require careful planning and execution. Key aspects include keyword selection and landing page optimization.
Choice of keywords
Choosing keywords is the first step to an effective PPC campaign. The process involves a detailed keyword analysis, using tools such as Google Keyword Planner and evaluating the competition.
Landing page optimization
Landing page optimization is critical to the success of a PPC campaign. A well-optimized page increases the chances of converting visitors. Ensuring fast page loads and optimizing calls to action (CTAs) are essential elements.
Elements of successful PPC advertising
To achieve success in PPC advertising, it is important to use effective elements. The key element is a well-written advertising message that clearly demonstrates value to consumers. Additionally, choosing appropriate keywords and ad extensions play an important role in increasing effectiveness.
Key components of advertising
Key components of successful advertising include:
- TitleA catchy headline is crucial to engage consumers.
- Description: A short and clear description that highlights the main benefits of the product or service.
- Call to Action: A clean and direct call to action that directs users what to do next (e.g. "Buy Now" or "Learn More").
- Advertising extensions: Additional links, business information, contact number, etc. that offer more context and engagement.
Frequently Asked Questions
What is the minimum budget for Google PPC advertising?
The minimum budget for Google PPC advertising can vary depending on the industry and keyword competition. We offer custom strategies tailored to your needs and capabilities.
How can I track the success of my PPC campaigns?
We provide reports and analytics that include key success metrics, including clicks, conversions and spend. Plus, our PPC specialists will work with you to optimize your campaigns.
What is the cost of advertising on Google?
The cost of advertising on Google depends on the cost-per-click (CPC), which is determined by keyword competition and the bids you set. We help clients set realistic budgets to achieve maximum impact.
Google PPC advertising is a powerful tool that provides many benefits for businesses. With the right targeting and strategies, businesses can increase their visibility and achieve their goals. Our marketing agency is here to help you on this journey, providing you with the expertise and experience needed for successful PPC campaigns. Contact us today to learn how we can help you take your business to the next level!
Case Study: Local Google Ads advertising of a cosmetics store in Plovdiv
This case study explores the successful implementation of a Google Ads campaign for a local cosmetics store in Plovdiv called Cosmetic World. The store offers a variety of beauty products including makeup, skincare and perfumery, and was looking to increase sales and attract new customers from the local community.
Campaign objectives
- Increase in store visits: Attracting new customers and encouraging repeat visits.
- Increase online traffic: Attracting consumers looking for beauty products online.
- Promotion of special offersAwareness of seasonal sales and new products.
Target audience
- Women aged between 18 and 45 living in Plovdiv and surrounding areas.
- Consumers interested in cosmetics, skin care and makeup.
- Local customers looking for special offers and new products.
Campaign process
Keyword researchA thorough research has been done on keywords related to cosmetics, such as "cosmetics Plovdiv", "cosmetics store", "makeup", and "skin care". Keywords with high demand and low competition were selected.
Campaign setupA: Different Google Ads groups have been created focusing on specific product categories such as make-up, creams and perfumes. Engaging ad copy has been written for each group, highlighting the benefits of the products and offers.
Local targeting: Geographical settings are used to focus ads only on users in Plovdiv. Radius targeting was set to reach users within close distances to the store.
Landing page optimizationA specific landing page for the campaign has been created, which provides information about current promotions, new products and the possibility to order online. The page is optimized for mobile devices to provide a user-friendly experience.
Tracking resultsA: Conversions are set up to track sales, inquiries and store visits. Analyses are conducted regularly to evaluate results and make necessary adjustments.
Campaign results
- Increase in visitsA: Since the launch of the campaign, the store has seen a 40% increase in physical store visits.
- Increase in online trafficA: The store's website has seen an increase of 60% in traffic, with increased interactions and conversions.
- PromotionsA: The special offers resulted in a 25% increase in sales during the promotional period.
Conclusion
Cosmetic World's campaign in Plovdiv demonstrates how effective local Google Ads advertising can increase business visibility and attract new customers. Through careful planning and execution, the store was able to achieve significant results that increased not only sales, but also customer loyalty.
References
- Continue to actively track results and adapt advertising strategies to seasonal fluctuations and customer preferences.
- Investing in additional advertising formats, such as video ads and display ads, to reach a wider audience.
- Create loyalty programs and special events to engage customers and increase repeat purchases.
This campaign serves as a successful example of how local Google Ads can transform small businesses and lead to significant success.
Case Study: anonymous online fishing tackle shop
This case examines the strategies and results of an advertising campaign for an anonymous online fishing tackle store that offers a variety of products, including fishing rods, lures, tackle and equipment. The main objective of the campaign was to increase the store's visibility, attract new customers and increase sales.
Campaign objectives
- Increase online traffic: Attracting new users to the store website.
- Improving conversions: Increase the percentage of completed purchases on the site.
- Building brand identity: Creating recognition and trust among the target audience.
Target audience
- Anglers of all experience levels - from beginners to experts.
- People looking for quality fishing tackle and fishing tips.
- Consumers interested in environmentally sustainable and innovative fishing products.
Campaign process
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Keyword researchA survey was conducted on keywords related to fishing tackle, including "rods," "lures," "fishing equipment," and "fishing tips." Keywords with high demand and low competition were selected.
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Setting up advertising campaignsA: Various Google Ads and Facebook Ads groups have been created, focusing on specific product categories and discount campaigns. Ads are targeted to consumers interested in fishing tackle and activities.
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Local adsA: Local Google ads have been introduced to help consumers find the store by geolocation, especially for those looking for fishing tackle near them. The ads appear on Google Maps and search results when users search for fishing-related stores or services.
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Site optimizationA: The site has been optimized for SEO to improve organic visibility, including improving loading speed, navigation and content.
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Analysis and trackingA: Tracking tools such as Google Analytics are used to analyse campaign results and identify areas for improvement.
Results
- Increasing trafficA: As a result of the campaigns, traffic to the site has increased by 75% in the first three months.
- Increasing conversionsA: The percentage of completed purchases has increased by 30%, thanks to on-site optimization and targeted ads.
- Increase brand recognitionA: Increased presence on social media and local ads has led to a significant improvement in brand recognition.
This campaign by the anonymous online fishing tackle store demonstrates how effective keyword research, targeted ads and site optimization can lead to significant growth in traffic and sales. Combining local ads with an online presence is a strategic approach that can benefit businesses of all types, especially in specific niches like fishing.
Glossary of terms related to Google PPC Advertising
Google PPC advertising (Google Pay-Per-Click advertising)
An advertising strategy where the advertiser pays every time someone clicks on their ad. This is a method of directly increasing a business's visibility on search engines such as Google.
CPC (Cost Per Click)
Price per click. This is the amount the advertiser pays for each click on the ad. It determines how effective the advertising campaign is depending on the cost.
CPM (Cost Per Mile)
Price per 1000 impressions. This is an advertising payment method where the advertiser pays for every 1000 ad impressions, regardless of whether the ad is clicked.
CPE (Cost Per Engagement)
Cost of engagement. The advertiser only pays when the user performs a specific action, such as watching a video or interacting with an ad, not just clicking.
Google Ads
An online advertising platform developed by Google that allows businesses to create ads that appear in search results, YouTube, and other platforms operated by Google.
Targeting
The process of targeting ads to a specific group of people based on their interests, location, behavior, and other characteristics. This helps advertisers reach the most relevant audience for their products or services.
Quality Score
The rating that Google gives to ads based on their relevance and quality. A higher quality score leads to better ad positions and lower cost-per-click.
Search advertising (Search Ads)
A method of comparing two versions of the same advertisement to determine which is more effective. This helps to optimize the advertising campaign.
Remarketing
A technique in which ads are shown to users who have already visited or interacted with the site, with the goal of bringing them back to make a purchase or other action.
Display Ads
Visual ads, which can include images, animations or video. They appear on various websites and platforms that are part of Google's display network.
A/B tests
Text ads that appear above or below organic search results on Google. These ads are based on the keywords used in the search.
Dynamic ads
Automatically generated ads based on the advertiser's website content. They adapt to the user's needs and can display different products or services.
Conversion
An action performed by the user that is the goal of the advertising campaign, such as a purchase, registration or form fill. Conversions are used to measure the success of a campaign.
Google Analytics
A website analytics tool that provides information about user behavior, such as the number of visitors, their actions on the site, and traffic sources.
