Marketing Solutions Organization
Facebook Advertising Service - Price and Service Details
At our marketing agency, we offer comprehensive Facebook marketing services that aim to significantly increase our clients' online presence, and therefore their sales. We combine innovative strategies with in-depth analytics, allowing us to optimize marketing efforts and deliver successful advertising campaigns that actually deliver results.
When we talk about Facebook advertising, we're embarking on a dynamic digital landscape that encompasses the essence of Facebook marketing. This platform is the perfect place to interact with target audiences thanks to colorful social media icons, compelling visuals that show how users interact with ads, and innovative elements like data analytics graphs and creative presentations of content strategies. All of this is framed against a backdrop that conveys a sense of connectivity and engagement.
Prices for "Facebook Advertising"
Start package
The price applies to 2 Facebook campaigns-
Monthly budget for Facebook advertising: 500 BGN - 2 500 lv.
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Manage up to 2 advertising campaigns
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Copywriting and design of 2 advertising campaigns
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Creation of advertising visions (up to 3 visions)
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Identification of the target audience after in-depth analysis
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Ad optimization and monitoring for better performance
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Weekly reports on results
Business package
The price applies to 4 Facebook campaigns-
Monthly budget for Facebook advertising: 2 500 BGN - 2,250 BGN.
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Manage up to 4 advertising campaigns
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Creation of texts and design of 4 advertising campaigns
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Identification of the target audience after in-depth analysis
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Detailed audience segmentation
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Ad optimization and monitoring for better performance
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Weekly reports on results
Premium package
The price applies to 8 Facebook campaigns-
Monthly budget for Facebook advertising: 5 000 BGN - 5 000 lv.
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Manage up to 8 advertising campaigns
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Copywriting and design of 8 advertising campaigns
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Identification of the target audience after in-depth analysis
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Detailed audience segmentation
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Ad optimization and monitoring for better performance
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Custom branding and positioning strategy
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Integration with pixel and website/online store data for maximum optimization
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Weekly reports on results
Premium Pro package
The price applies to 15 Facebook campaigns-
Monthly budget for Facebook advertising: 10 000 BGN - 10 000 lv.
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Manage up to 15 advertising campaigns
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Copywriting and design of 15 advertising campaigns
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Identification of the target audience after in-depth analysis
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Detailed audience segmentation
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Ad optimization and monitoring for better performance
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Custom branding and positioning strategy
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Integration with pixel and website/online store data for maximum optimization
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Weekly reports on results
Corporate Package
The price applies to up to 30 Facebook campaigns-
Monthly budget for Facebook advertising: 50 000 BGN - 100 000 BGN.
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Manage up to 30 advertising campaigns
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Creation of texts and design of 30 advertising campaigns
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Identification of the target audience after in-depth analysis
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Detailed audience segmentation
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Ad optimization and monitoring for better performance
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Custom branding and positioning strategy
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Integration with pixel and website/online store data for maximum optimization
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Daily reports on results
To speak directly with a digital advertising consultant from Marketing Solutions Organization:
Opening hours: Monday - Friday : 10:00 - 18:30
If none of the pricing packages presented suits your business and needs, you can send a service request to "Facebook advertising" from here:
If you need more information about the service or would like to see some of the jobs we have already completed, read the materials further down the site.
Facebook advertising
Key points
Facebook is the most popular social media in Bulgaria and offers incredible opportunities for businesses. Advertising on Facebook is not only cheap, but also an extremely effective channel for advertisers that can generate significant interest and engagement. Using video content, for example, increases user engagement, which is essential in today's digital environment. In addition, the platform provides opportunities to precisely target audiences by location, age, gender and interests, which is extremely useful for reaching the right customers with the right message.
Personalized product display that holds users' attention is another important feature of Facebook advertising.
What is Facebook advertising?
Facebook advertising is a powerful tool for reaching targeted audiences. Through targeted Facebook campaigns, businesses can communicate directly with potential customers and build meaningful relationships. Understanding social media marketing strategies is key to achieving better results and increasing ad effectiveness.
Targeted Facebook campaign
When we talk about a targeted Facebook campaign, we envision an innovative digital workflow where a computer screen displays the Facebook Ads dashboard. There, colorful graphics and metrics can be seen that symbolize targeted marketing. All of this is enveloped by social media icons and marketing tools, creating a sense of innovation and strategic planning.
Basic principles and strategies
To achieve success in Facebook advertising, we need to follow a few key steps that will help us achieve the results we want:
Create a Business Manager accountA: This is the first step that gives us access to the Facebook Business Suite and allows us to create advertising accounts.
Connecting the page to Business SuiteA: It's important to connect the business page to the Business Suite and use Facebook Pixel for marketing data collection and ad optimization.
Choosing a campaign objectiveA: Campaign goals can range from awareness and traffic to engagement, leads, app promotion and sales. Setting clear goals is key to successful campaign management.
Identification of target audiencesA: We define target audiences by demographics, interests and behaviors. An effective targeted campaign requires clear goals and a pre-set budget. Daily and campaign budget rules are essential for planning and resource management.
Testing and analysisA: Testing the correlation between advertising budgets and results is essential for campaign optimization.
Communication with potential customers
Personalised and tailored messages are key to successful communication with potential customers. Using marketing strategies such as retargeting and remarketing can significantly increase engagement. Analyzing results using analytical tools is important to evaluate success and optimize strategies.
Benefits of our Facebook advertising services
Our work includes real-time monitoring and adaptation of campaigns. We provide monthly activity reports, allowing for better campaign management and optimization. We work to increase visibility and engagement on Facebook.
One of our key techniques is the use of different audiences. This includes basic, custom and lookalike audiences, which greatly improves the accuracy of targeting. According to research, organic posts only reach a small fraction of followers, and in 2021 that percentage is significantly decreasing. We offer innovative solutions that succeed in reaching specific groups of people.
Video ads showcase products in action and can be displayed on walls and in users' stories. Carousel ads show up to 10 images or videos, which is extremely effective, and dynamic ads automatically show the products that interest users.
Our efforts are producing significant results. For example, the turnover of one of our customers increased by more than 8 times in 5 months and the ROI also improved significantly, resulting in an increase in revenue and turnover of the online store with 120%.
Stages of the process: from consultation to implementation
Our process begins with a detailed analysis of your advertising strategy, including an assessment of your online social media presence. This is a key stage for optimizing and managing your marketing campaigns.
Digital Marketing Audit
The first step is a digital marketing audit, which includes an analysis of your social media profile and Ads Manager. We also look at your audience demographics and behavior.
Advertising strategy analysis
Our team works on digital advertising strategy analysis using a variety of graphs, charts and data visualizations. This allows us to have a clear picture of campaign performance and make necessary adjustments.
Building a strategy
Based on the information gathered, we develop a customized strategy that includes a definition of your advertising goals. We optimize campaigns according to your business goals, using different ad formats that match your target audience.
Campaign management
Our work doesn't stop with strategy building. We actively manage your online campaigns, monitor their performance and make the necessary adjustments in real time. Management includes A/B testing and monitoring budgets to maximize your returns.
How do we analyse and optimise advertising campaigns?
Effective measurement of ad results and marketing improvement is essential for success in the digital environment. Facebook ad campaigns require a proactive approach and detailed data analysis.
We analyse the data to understand how different audiences respond to ads and how we can improve the content and format of messages. By monitoring metrics such as CTR (click-through rate), CPC (cost-per-click) and CPA (cost-per-acquisition), we can adapt strategy in real time.
Pricing and flexible budgets for Facebook advertising
Facebook ad pricing is key to the success of campaigns. We strive for pricing that meets the needs of every business, regardless of size. We analyze factors such as audience, goals, and ad format to offer plans with optimal cost-per-result for clients.
Frequently asked questions about Facebook marketing
What are the benefits of Facebook marketing?
When it comes to Facebook advertising, our approach is entirely individual. Every campaign we implement is based on in-depth digital analytics and unique content creation. We monitor campaigns closely and make quick adjustments, and at the end of each month we provide reports on the results achieved.
What is the process from consultation to execution of Facebook ad campaigns?
Our work starts with a detailed digital marketing audit, where we look at the current state of the business on social media. We then build a strategy that reflects the behavioural characteristics of the target audience. We manage and adapt campaigns to maximise results and ensure successful advertising.
What industries can benefit from Facebook ads?
Facebook advertising is highly relevant to a variety of industries, including fashion, cosmetics, homeware and education. We adapt our strategies to the specifics of each industry to reach the desired audience in the most effective way.
How do you determine your target audience and implement targeting strategies?
Determining the target audience and applying targeting strategies is an essential part of our process. We perform a detailed analysis of potential customers and create profiles that match the ideal Buyer persona. This helps us increase the accuracy and effectiveness of our advertising campaigns.
What are our subscription plans for Facebook advertising?
We offer various subscription plans that include constant monitoring and quick adaptations to market dynamics. We provide monthly optimization reports and work closely with the SEO and social media management teams to offer an integrated approach for success in the digital environment.
What does the design of effective Facebook ads require?
Creating targeted and impactful content is key. We use professional design and copywriting to create a strong connection with your audience. Our portfolio includes a variety of advertising formats that meet client needs and maximise engagement with potential consumers.
What goals do we set for Facebook advertising and how do we measure results?
Our strategy involves setting realistic advertising targets, which we monitor and analyse regularly. Results are measured through important data such as impressions, traffic and conversions, allowing us to improve ROI and optimize campaigns.
What is your Facebook ad pricing policy?
Our Facebook advertising pricing policy is transparent and flexible. It is based on factors such as the ad format, the target audience and the platforms on which they appear. We strive for an optimal price-performance ratio that is tailored to individual client advertising budgets.
Case Study: successful Facebook ad for shoe shops "Thessaloniki Customs"
Client:Shoe Shops "Thessaloniki Customs"
Industry: Retail (footwear)
Objective: Increase online sales and brand awareness
Campaign period: 3 months
Challenges
Thessaloniki Customs, a Bulgarian shoe store chain, faced several challenges:
- Low online visibility: Despite having physical stores in key cities, the brand's online platform was not getting enough traffic.
- Strong competition: The footwear market in Bulgaria is oversaturated with many options, which made it difficult to attract new customers.
- Unoptimized advertising: Previous advertising attempts were not targeted enough, leading to disappointing results.
Campaign objectives
- Increase traffic to the 50% online store within 3 months.
- Increase online sales with 30%.
- Improving brand recognition among the target audience.
Strategy
1. Digital audit
We started by analyzing the current state of the online store and social media. We identified weaknesses and opportunities to build a strategy that was tailored to the client's needs.
2. Determining the target audience
After a thorough analysis, we focused on women aged 45-85 who are interested in fashion and comfort. We created Buyer personas based on demographics and online behavior.
3. Content creation
We developed attractive content, including videos, images of new collections and visual campaigns that emphasized convenience and quality. We also incorporated customer feedback to build trust.
4. Advertising formats
We used a variety of Facebook ad formats:
- Carousel ads: To present different models of shoes in one post.
- Video ads: For a demonstration of the styles in action and their advantages.
- Collection ads: For shopping convenience related to specific offers.
Implementation
The campaign was launched with targeted ads based on analytics data. We used A/B testing to optimize the ad visuals and text. We also integrated remarketing strategies to reach users who had already visited the site.
Results
After 3 months of intensive work on Facebook advertising, the results were impressive:
- Increasing traffic: 80% growth in traffic to the online store.
- Increasing sales: 35% growth in online sales compared to the previous period.
- Increasing recognition: 70% increase in social media engagement (likes, comments and shares).
Case Study: facebook advertising for the Natura online store with the Start package
"Natura" is a Bulgarian online store specialized in the sale of natural cosmetic products and organic food. In order to increase its customer base and promote its new line of natural oils, the brand decided to invest in Facebook advertising using our "Start" package. The main goal was to increase the recognition of the new products and drive sales.
How did we approach it?
After thorough target audience analysis and planning, we implemented the following steps:
1. Target audience analysis: We conducted a survey which showed that the main target group is young women aged 20-35 interested in natural cosmetics and healthy lifestyle.
2. Creation of advertising texts and visions: We developed creative copy and visuals for two advertising campaigns focused on the new line of natural oils. The ads focused on the products' benefits and natural ingredients.
3. Advertising visions: We created three attractive advertising visuals that showed the products in a natural environment. The visuals highlighted the freshness and naturalness of the oils on offer.
4. Optimization and monitoring: We ran regular optimization and ad monitoring, setting up A/B tests for different text and image variations to determine the most effective approach.
5. Weekly reports: We provided weekly performance reports, including important metrics such as impressions, clicks and conversions, which allowed the client to monitor the progress of the campaign.
Results
The campaign lasted one month and achieved excellent results:
- Traffic increase: Natura's website recorded a 250% increase in traffic compared to the previous month.
- Growth in sales: Sales of the new line of natural oils increased by 40%, with a significant portion of customers indicating that they were introduced to the products through Facebook advertising.
- High commitment: The ads generated more than 1,200 interactions (likes, comments and shares), which contributed to increasing the brand's visibility on social networks.
Glossary of terms related to Facebook Advertising
Facebook advertising
Advertising campaigns that run on the Facebook platform to reach a specific audience and increase sales or user engagement.
Marketing strategy
A planned set of actions used by a business to achieve specific marketing objectives, such as increasing sales, awareness or engagement of a target audience.
Audience targeting
The process of selecting specific groups of users based on criteria such as age, gender, interests and location to ensure the most effective advertising.
Data analysis
The process of collecting, reviewing, and interpreting data from advertising campaigns to optimize strategy and increase effectiveness.
CTR (Click-Through Rate)
The percentage of users who click on the ad compared to the total number who saw it. This is an important metric for measuring the effectiveness of ads.
CPC (Cost Per Click)
The value the advertiser pays for each click on the ad. The lower the cost, the more effective the campaign is in terms of budget.
CPA (Cost Per Acquisition)
Acquisition cost, which indicates how much it costs a business to acquire a new customer or make a conversion (e.g. purchase) through advertising.
Remarketing
A technique for showing ads to users who have already interacted with the business (visited the site or page) in order to keep them coming back and motivated to take action.
Business Manager
A Facebook platform that allows you to manage your ad campaigns, pages and ad accounts in one place.
Facebook Pixel
A tool for tracking users' actions on the site, which allows more precise targeting and optimization of ads.
A/B tests
The process of testing two different versions of an ad or elements in a campaign to determine which works better and results in higher returns.
Remarketing
A strategy to re-promote products or services to people who have already shown interest but have not performed an action such as a purchase.
Campaign optimization
The process of improving an advertising campaign through changes in targeting, budget, content or other parameters to achieve better results.
Dynamic advertising
Advertising that automatically displays products from a catalogue to users based on their previous interactions with the website or page.
