Marketing Solutions Organization
Email Marketing Service
Email marketing is one of the most powerful tools in the arsenal of modern digital marketing. This form of communication allows businesses to reach their target audience in a personalized and effective way, while increasing sales and building brand loyalty. At our agency, we offer professional email marketing services to help your business connect with customers and achieve sustainable growth.
With our experience and technology partnerships, we can offer tailored solutions to meet the specific needs of your business. We create and manage attractive email campaigns, analyze results and optimize campaigns for maximum return on investment (ROI).
Price for "Email Marketing"
Start package
Price valid for 1 Email Marketing campaign-
Up to 1000 contacts
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Create a professional email design
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Manage your contact list
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Reporting of opened and clicked emails
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Analysis and report
Business package
Price valid for 2 Email Marketing campaigns-
Up to 5000 contacts
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Creation of professional design of 2 campaigns
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Contact list segmentation
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Automation of email campaigns
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Analysis and report
Premium package
Price valid for 4 Email Marketing campaigns-
5000 to 25 000 contacts
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Creation of professional design of 4 campaigns
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Personalised emails and dynamic content
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Complete campaign management
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Custom report for each campaign
To speak directly with a digital advertising consultant from Marketing Solutions Organization:
Opening hours: Monday - Friday : 10:00 - 18:30
If none of the pricing packages presented suits your business and needs, you can send a service request to "Email Marketing" from here:
If you need more information about the service or would like to see some of the jobs we have already completed, read the materials further down the site.
What is email marketing?
Email marketing is the process of sending commercial messages and advertisements to potential and existing customers via e-mail. This form of marketing allows companies to communicate directly with their customers, offering them information about new products, services, special offers and other important news. The main goal is to stimulate consumer interest and engagement, which ultimately leads to increased sales.
The historical background of email marketing is long, with the first marketing email being sent back in 1978. Since then, email marketing has evolved significantly, with a host of tools and techniques that allow companies to reach their customers more effectively.
The role of email marketing
Email marketing plays a key role in modern business strategies. Not only does it provide a platform for direct communication with customers, but it also allows businesses to collect data and information about consumer behaviour. This information is essential for improving marketing strategies and achieving better results.
Email marketing can take many forms, including:
- Mailing campaigns - regular emails sent to subscribers with information about news and promotions.
- Text links in outgoing mail - integrated links that lead to pages with additional information.
- Automatic responses - automated emails that are sent when users take certain actions, such as signing up for a newsletter.
Key factors for successful email marketing
For email marketing to be successful, it is important to pay attention to a few key factors:
- Clean email lists - The success of any email campaign depends on the quality of the email lists. It is necessary to keep contacts up to date and valid.
- Frequency of campaigns - Determining the appropriate frequency of sending emails is important to avoid overwhelming users.
- Audience segmentation - Segmenting subscribers by interests, behaviours and preferences enables personalised content, which is essential for engagement.
Also, analyzing data from email campaigns and improving content are key aspects to the continued success of email marketing.
Benefits of email marketing
Email marketing offers a number of advantages that make it one of the most effective direct marketing channels:
- High return on investment (ROI) - Email marketing offers one of the highest ROIs in digital marketing.
- Improved engagement - Personalized and segmented campaigns increase customer engagement.
- Stimulating impulse buying - Specific offers and promotions in emails often lead to spontaneous purchases.
- Fast and effective advertising - Changes to email marketing can be made quickly, without the need for long lead times.
- Instant effect - Businesses can quickly see results from email campaigns, which creates a sense of urgency.
Although email marketing has its limitations, such as spam issues and the need for short and specific emails, it remains one of the most effective digital channels for businesses.
Trends in email marketing visualization
As technology has evolved, email marketing has also adapted, integrating new visual elements and technologies. Trends include:
- Build custom templates - Unique designs enhance the visual appeal of emails.
- Adding visual elements - Integrating images, GIFs and video content increases engagement.
- Automation - Creating automated emails for different customer actions allows for better communication.
The use of visual elements, such as CTA (Call-to-Action) buttons, helps brands to focus consumers' attention on key messages.
Our experience with email marketing campaigns
At our agency, we have years of experience in developing and managing successful email marketing campaigns. We work with clients across a range of sectors and are Mailchimp accredited partners, giving us unique advantages in the delivery of email marketing services.
Our services include comprehensive email marketing strategy planning, execution, analysis and campaign improvement. We understand the importance of email marketing in achieving various business goals and work hard to develop appropriate strategies for our clients.
What services are involved in creating an email marketing package?
Creating an email marketing package is a complex and multi-layered process that involves the following basic steps:
Review and analysis of the client's email marketing profile - Determine the current state of the email marketing profile against business objectives.
Building an email marketing strategy:
- Setting key objectives.
- Audience segmentation.
- Establishing an appropriate tone of voice.
- Developing a visual identity.
Strategy implementation:
- Create an account on an email marketing platform.
- Building enrollment forms.
- Creating effective email campaigns
What email marketing platforms do you use?
- We work with a variety of platforms including Mailchimp, SendinBlue, ActiveCampaign and more, depending on the client's needs.
What results can I expect from email marketing?
- Results vary by industry, but on average email marketing provides a return on investment of around 4200%, which is 42 BGN for every 1 BGN invested.
How often should I send emails?
- The frequency depends on your audience and campaign goals. We recommend at least one email per month, but sending more frequently can be helpful if you have fresh content or special offers.
How can I increase my subscriber list?
- We offer a variety of subscriber acquisition strategies, including creating attractive sign-up forms, offering bonuses or discounts, and actively promoting your email campaigns through social media and website.
How can I measure the success of email campaigns?
- We provide detailed reports including data on email opens, clicks, engagement and ROI. This data helps optimize future campaigns.
- Testing and optimization: Conduct A/B tests on different email subject lines, content and visuals. Optimizing email send time to maximize responses and engagement. Analyzing open rates and clicks to determine what works best.
- Analysis of results:
After sending the emails, we analyze the results, including:
Rate of open emails.
Click Through Rate (CTR).
Write-off rate.
Return on Investment (ROI).
Based on the data collected, reports are compiled that provide a clear picture of the success of the campaign. - Maintaining email lists:
Regularly update email lists to keep them up to date and minimise the risk of them ending up in spam folders.
Manage denials and complaints to ensure a positive user experience.
Email marketing is one of the most effective communication and advertising channels that allows businesses to reach their customers in a personalized and engaging way. At our agency, we offer comprehensive services in this area, from strategic planning to execution and results analysis. With our experience and expertise, we can help your business build and maintain successful email campaigns that not only engage customers, but also increase your sales
Case Study: email marketing campaign for stationery website
Client: Online store specializing in the sale of office supplies including office supplies, printers, paper and other basic office products.
Objective:
The store's main goal was to increase loyalty from existing customers and drive repeat purchases through targeted email campaigns. In addition, the store sought to raise awareness of its new product lines, attract customers to its current promotions, and encourage more purchases through personalized offers. The campaign also needed to reduce cart abandonment rates and improve engagement with regular emails.
Strategy:
To achieve these goals, we created an email marketing campaign based on segmenting the customer base and personalizing content for each customer group. We focused on building engaged customer relationships through relevant and valuable offers.
The main steps in the campaign included:
Audience segmentation: Customers were divided into three main segments based on their shopping behaviour:
- Frequent buyers: Customers who shop regularly and are already loyal to the brand.
- Infrequent buyers: Customers who shop infrequently or have only placed one or two orders.
- New customers: Customers who have recently made their first purchase or are even just subscribed to the newsletter with no purchases.
Personalized offers for each group: In order to increase the likelihood of purchase and keep the attention of each customer group, we developed different types of emails tailored to each group's needs and behaviors:
- Frequent buyers: We sent them emails with exclusive offers, discounts on their most frequently purchased products, and reminded them about special loyalty programs.
- Infrequent buyers: This group was given limited-time promo codes to incentivize immediate purchase. We used dynamic items that offered personalized recommendations based on previous orders.
- New customers: Here, the emails were more informative, featuring best-selling products and unique initial offers such as "First Order Discount", which encouraged new users to make their first purchase.
Create an attractive design and call to action (CTA): For all segments, we used a clear and easy to understand email design that included:
- Product photos that highlight key catalog items.
- Strong calls to action like "Buy Now", "Take advantage of the discount", "Last chance for a discount".
- Links to relevant product categories on the site to facilitate purchase.
Email automation: Emails were automated and triggered based on specific customer actions, including:
- Abandoned Cart Reminders: If customers add products to their cart but don't complete the purchase, they receive an automated reminder email and even an additional promo code to complete the order.
- Individual offers: Emails with personalized recommendations based on previous purchases or products viewed.
- Special Events: Birthday emails with personalized offers, as well as announcements of new products based on customer interests.
Results:
The campaign achieved significant results for the store:
- Increase in repeat purchases with 25%: Frequent buyers came back and placed new orders, with discounts and personalised offers playing a key role in this.
- Increasing 40% engagement: Infrequent shoppers responded positively to promotional codes and offers, resulting in a significant increase in site visits and conversions.
- Reduction of abandoned carts with 18%: Reminder emails about abandoned carts helped reduce the number of unfinished orders.
- Increase in new customers placing repeat orders, with 15%: Personalised offers to new customers encouraged a significant percentage of them to make a repeat purchase within the first three months.
Conclusion:
The email marketing campaign proved that through proper segmentation and personalization, significant sales growth and increased customer engagement can be achieved. The store was able to strengthen its relationship with current customers while reducing abandoned cart rates and encouraging new users to become regular shoppers.
Case Study: Email Marketing Campaign for Online Cosmetics Store
Client: Online cosmetics store offering a variety of skin care, hair care, decorative cosmetics and perfumes.
Objective:
The store wanted to increase sales of its new product lines, strengthen the relationship with loyal customers, and attract new customers through personalized email marketing campaigns. The main focus of the campaign was to promote seasonal products and exclusive offers.
Strategy:
The campaign was based on a detailed segmentation of the customer base and the use of personalized emails with dynamic content to offer relevant products according to the needs of each customer group.
Audience segmentation: Customers were divided into the following segments:
- Loyal customers: Customers who regularly shop and participate in the loyalty program.
- Customers who prefer certain product categories: For example, those who buy mainly skin care products or decorative cosmetics.
- New customers: Recently registered customers who placed their first order or subscribed to the newsletter but did not make a purchase.
Personalized offers:
- Loyal customers: Emails with exclusive offers on new products, early access to sales, and accrual of loyalty program points with every order.
- Customers by category: Emails with recommended products based on previous purchases, such as new products in the skin care category for customers who frequently purchase such items.
- New customers: Informative emails that showcase the store's top products, exclusive offers for new customers and encourage first-time orders through a discount.
Automation and dynamic content: The emails were automated and used dynamic content based on previous customer actions on the site:
- Abandoned Cart Reminder: Customers who added items to the cart but did not complete the purchase received an email reminder and an additional incentive such as a discount for completing the order.
- Recommendations based on purchases: Emails with recommended products based on previous orders. If a customer frequently buys face creams, the email included new or promotional products in that category.
- Seasonal offers: Customers received emails with seasonal offers, such as summer skincare or winter creams, according to the season and trends.
Interactive design: The emails were visually appealing with an emphasis on:
- Quality images of the products showing the results of their use (before/after).
- Calls to action such as "Get now with 20% discount", "Exclusive to you" or "Discover our new products".
- Easy access to product categories via links leading directly to the relevant page on the site.
Results:
- Increase in new product sales with 30%: Loyal customers benefited from early access to new products, resulting in a significant increase in sales.
- Reducing abandoned carts with 20%: Automated abandoned cart reminder emails have successfully resulted in the recovery of a portion of uncompleted orders.
- Increase in new customers with 18%: Special offers for new customers encouraged a significant percentage of newly registered users to place their first order.
- Increased ballot engagement with 45%: Interesting and relevant content in the emails led to a significant increase in email opens and clicks to the site.
Conclusion:
The email marketing campaign for the cosmetics online store achieved remarkable results through targeted content and proper segmentation of the customer base. Loyal customers were engaged through exclusive offers, while new customers were encouraged to make their first purchase with relevant offers. The campaign not only led to an increase in sales but also improved brand engagement.
